After years of experience in importing baby products, Noora Group, following extensive research, selected the Turkish brand Ace Is due to customers’ strong recognition of its high quality. In 2012, after introducing itself to the Turkish company and corresponding with them, Noora successfully obtained the exclusive representation of the brand in Iran.

By 2018, due to rising exchange rates in the country, the prices of these products became too expensive for Iranian families. This led to the idea of establishing a factory in Iran to produce the same products with the same quality, in collaboration with Ace Is. Thanks to divine grace, the unwavering support of our valued customers, and the strong cooperation of the Turkish company, we committed to this goal and succeeded in launching production in Iran. We became the first and only domestic producer of baby bedding and comfort products made from 100% organic cotton and linen fabrics. To this day, we have not only created jobs for our fellow citizens but also played a meaningful role in meeting the needs of Iranian mothers.

With pride, Noora Company builds on years of experience and deep knowledge in the import and production of baby products. Through tireless research on top global brands, we stay up to date with changes and innovations to continuously improve our products—not only in beauty and functionality but, most importantly, in ensuring the health and comfort of your babies. As a result, our products, made in Iran under global standards, are fully capable of competing with European brands in terms of quality.

Our product range includes a wide variety of baby bedding (in diverse shapes and styles to meet every mother's need), swaddles, orthopedic and fiber pillows, mosquito nets, orthopedic and regular mattresses, complete comfort sets, baby care accessories for mothers, bath items for safer and easier washing, wooden cradles, and nursery furniture. All products undergo necessary testing before entering the market and are professionally and safely designed to honor the expectations of Iranian parents, with high variety to suit all tastes and simplify selection.

Customer satisfaction, meeting the needs of mothers, eliminating the need for expensive foreign products, responding to customer preferences, and ensuring the health, comfort, and safety of babies—while creating peaceful moments for them—are the core goals of our company, in line with our motto: “Like a mother thinking of her child.”